Search Engine Land

APRIL 18, 2023

This article will provide an overview of the search landscape and the two key search engine marketing (SEM) tactics, plus five simple questions you can ask yourself to determine where your efforts should be spent. Awareness Visibility in search engines for your targeted keywords drives awareness of your business.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

FEBRUARY 3, 2022

After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. On its official launch in 2014, it had 15,000 daily users. Slack started with a minimum viable product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. Dan’s process proposes something very interesting: that there’s something wrong with the current minimum viable product (MVP) concept.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

SEPTEMBER 7, 2017

What’s the value of one A/B test victory if we’re operating in a culture that doesn’t value the experimentation process ? This is apparent in general, but this lesson became even more salient when we launched CXL Institute , essentially a startup within the company that required rapid iteration and learning. Image Source.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92