Remove A/B testing Remove Extrinsic Remove Intrinsic
article thumbnail

How to Estimate a “Net Value” for Your A/B Testing Program

ConversionXL

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. That results in an ROI of 500% and a gross profit on DeFacto’s A/B tests of $2 million.

article thumbnail

2 Data-Driven Frameworks We Use to Optimize Sales Engagement

SalesLoft

Were I focused on the inputs, I would have fleshed out the issue tree to include facets of intrinsic and extrinsic motivation. Similarly, our sales development reps have limited influence on which cadences they run since those are optimized via A/B testing. In contrast, high effectiveness results mostly from skill.