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The 2018 State of Conversion Optimization Report

ConversionXL

All other industries combined—SaaS, Lead Gen, Publishing/Media, Non-profit/Government) make up just 34.9% Note: We still do not have enough data on the Publishing/Media or Non-Profit/Government sectors, so we will not focus on those when comparing industry trends. A/B Testing. User Testing. UX Analyst.

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Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? Lawyers on both sides of the internet privacy issue have primarily focused on our rights -- many of which are, primarily, protections from government snooping.". Or Twitter.

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What Do You Do When Your Customers Are Afraid To Shop Online?

ConversionXL

There’s hardly a day that goes by without seeing at least one reference in the news about government surveillance, or at least Facebook privacy backlash. You can’t do much about security breaches at Paypal or mishandling of data at other companies or the government, but you can make your site more trustworthy. Image Source.

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How to Build a User Research Culture

ConversionXL

A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. Good UX can help with each of those things. They also validated design choices quantitatively with “voluminous” user testing.).

UX 111
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Take his course on UX and Usability here. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Hybrid Product analytics organization: Central teams for tools, methods, governance. Data governance – hated but necessary: Rules of play. Self-learning videos.

UX 85
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18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

Talia Wolf , Conversioner : “So much of our decision making is governed by how information is presented. How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns.