Hubspot

NOVEMBER 25, 2019

Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. Put explainer videos on your product pages. What's a good ecommerce conversion rate?

Conversion 94

Conversion Agriculture Angle User Experience 94

ConversionXL

AUGUST 17, 2017

these are often checkout pages and product details pages). I have worked on website redesign projects where we essentially ran an A/B test between the old site and new, rather than releasing a beta version. Your A/B testing tool should also be able to show you how the site is performing by segment.

Process 103

Process A/B testing Objectives and Key Results UX 103

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. The context and user experience is just completely different, so it makes sense to test different thing on different devices. Your webinar topics can still be useful for those not using your product.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

Hubspot

MARCH 31, 2015

As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. For a small fee, he''ll have a few drinks and crank out an entertaining and insightful user test. This is a big one for us and we''ve seen it come up in tests before, even with sober users.

A/B testing 76

A/B testing Entertainment User Experience High impact 76

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

APRIL 12, 2017

Jaime Levy: Conducting Methodical Guerrilla User Research. Typically happens at the end of the product lifecycle. You can do click testing on your mockup. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86