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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Take his course on UX and Usability here. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Their recent learnings: Spark a fire: Teams intrinsically get into the flow of iterating optimization cycles when seeing the first encouraging results. Data event overview.

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Hiring an Optimizer? Look For These 8 Traits

ConversionXL

Conversion optimization is becoming increasingly SEO-ified, so you’ll see tons of blog posts with titles that sound like this: 101 A/B Tests to Run Right Now. Most people don’t have the patience to absorb their minds in the fine points and minutiae that are intrinsically part of their work. Edwards Deming.