Why High Cognitive Load Is Costing You Conversions (and How to Reduce It)
ConversionXL
NOVEMBER 30, 2016
The best UX is the one you’re not aware of, the one you don’t even notice. Each time UX falls short of intuitive, cognitive load increases. He also broke cognitive load down into three categories: intrinsic, extraneous, and germane. To summarize… Intrinsic – The inherent difficulty of the concept.
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