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Why High Cognitive Load Is Costing You Conversions (and How to Reduce It)

ConversionXL

The best UX is the one you’re not aware of, the one you don’t even notice. Each time UX falls short of intuitive, cognitive load increases. He also broke cognitive load down into three categories: intrinsic, extraneous, and germane. To summarize… Intrinsic – The inherent difficulty of the concept.

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Measuring and optimizing for Google Core Web Vitals: A technical SEO guide

Search Engine Land

Once any part of the page has been rendered – let’s say the main nav bar loads in before other elements – the FCP will be logged at that point. a link, sorting a table, or applying faceted navigation), how long will it take for the site to begin processing that request? In this context, “painting” means on-screen rendering.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

UX is constrained by browsers. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. The AMP pages then transitioned users to a PWA to ensure consistent speeds and a great UX. The impact of PWAs on performance, UX, and accessibility.

UX 103
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Take his course on UX and Usability here. Their recent learnings: Spark a fire: Teams intrinsically get into the flow of iterating optimization cycles when seeing the first encouraging results. 2 Not Structured process. People, Process, Priority – the 3 pillars of a good program. It’s a journey to become UX lead.

UX 85
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Hiring an Optimizer? Look For These 8 Traits

ConversionXL

The top 5 – analytical mind, user/data drive, kaizen, process-oriented, and curiosity – were referenced by nearly everyone we talked to. Kaizen is the process of continuous improvement, by everyone, everyday, everywhere. Be Process-Oriented. “If This process was just a list of tactics and not a clear system.

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4 Ways to Use Visual Hierarchy to Improve UX and Boost Conversions

ConversionXL

One of those functions is how we view and process visual information, and in particular, visual hierarchy. How can you incorporate this concept into your website or product to improve UX and gain conversions? Dual Process Theory in decision making ( Image Source ). That’s how serious they are about UX.

UX 94