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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Defining SEO and PPC In a nutshell, SEO stands for “search engine optimization” and is the process of improving your website to increase its visibility on Google, Bing and other search engines. “> “> “> “> “> “> Processing…Please wait. Want to test a new product?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113
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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? By running a smoke test. What is a smoke test? The term smoke test was most recently borrowed from the computer programming world. Work with them to develop the full product.

Product 67
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Why Website Templates Are Not Optimized (and What to Do About It)

ConversionXL

Thousands, if not millions, of people turn to website templates to make the design process more efficient. In general, templates are meant to serve the purpose of making 1) site design and launch possible and 2) using a design schema that users expect. Launch, get data, iterate, then improve. That’s your job. Tweet It!].

UX 72
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7 Key Lessons I’ve Learned Working at CXL

ConversionXL

Process is Everything. We talk a lot about process at CXL. As Peep is prone to say, “amateurs focus on tactics while the pros follow processes.“. Systems thinking runs through CXL and we’re taught to focus, not only shiny tactics or popular trends, but a robust process that consistently produces results over time.