ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Run a functional investigation. is probably random.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

DECEMBER 7, 2016

Logic is kind of a niche word, although I will use it often in this article. Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. The layout of this page is also an important factor.

UX 115

UX Technique Conversion Product 115

Hubspot

AUGUST 8, 2019

In other words, PPC is your shortcut to getting to the top within your niche. You set your CPC at the maximum price you are willing to pay per click on your ad. It’s equal to Maximum Bid x Quality Score. A/B tested. A/B Testing Your PPC Ads. PPC-Related Terms You Should Know. Quality Score.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

MARCH 21, 2017

Micro influencers are niche influencers with 500–10,000 followers, but they drive high engagement with 25% — 50% engagement per post. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Personalization is crucial. Lord & Taylor.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

JUNE 19, 2018

Pricing is a rule. Make a connection between A/B testing and your boss/strategy. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Select tests that make a real impact. Impact = Reach x Relevance x Frequency.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103