Search Engine Land

MAY 28, 2024

While you might be able to improve ad spend optimization over the short-term (A/B testing creatives, graphics, audiences, placements, timing, etc.), Thus, your potential ROI and profit margins decreases over the long term, too. Ad creative click-throughs and response rates often fall over the long term. Not anytime soon.

B2B 106

B2B Non-Profits Profit margin A/B testing 106

ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? Your goal is to improve your quality score while also building a profitable campaign. For example, your results will help you decide when to increase / decrease your bids… You might increase or decrease your maximum CPC bid for profitable keywords. A/B Testing.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

NOVEMBER 17, 2015

An increase in comparison shoppers, who are driven by price and availability. Why You Shouldn’t Test During the Holiday Season. A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

AUGUST 30, 2019

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. In the course of his search, he found another site with the same product, a more complete description, and a lower price. Most product descriptions are awful. Substantially. The results? Bar of soap?

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

NOVEMBER 3, 2015

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. In the course of his search, he found another site with the same product, a more complete description, and a lower price.”. Most product copy is awful. Substantially. The results? Bar of soap?

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

MAY 8, 2017

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. In the course of his search, he found another site with the same product, a more complete description, and a lower price.”. Most product descriptions are awful. Substantially. The results? Bar of soap?

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

ConversionXL

FEBRUARY 12, 2016

It may have little or nothing to do with the product’s market price, and depends on the product’s ability to satisfy his or her needs or requirements.”. Perceived value also has some interesting interactions with perceived risks, price plasticity, long term satisfaction and loyalty, all of which we’ll explore here. (By Image Source.

Price 85

Price Profit margin Non-Profits A/B testing 85