Remove A/B testing Remove Price Remove Referrals Remove UX
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These can include UX issues or concerns that aren’t addressed in copy.” [via The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral. Test different incentives. via Observer ].

Growth 113
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The Advanced Guide to Holiday Testing

ConversionXL

An increase in comparison shoppers, who are driven by price and availability. Why You Shouldn’t Test During the Holiday Season. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. Run A/B Tests Again.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

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How To Identify & Improve Crappy UX Issues

ConversionXL

Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Monitoring these will help you define the steps where UX improvements are most needed. How well they targeted traffic.

UX 113
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How to Find & Fix Terrible UX On Your Site

ConversionXL

Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Monitoring these will help you define the steps where UX improvements are most needed. How well they targeted traffic.

UX 62
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. For A/B testing: Google Optimize 6. This could be content or UX-design-related. direct, referral, organic, paid, social, email, etc.). Product teams, customer support, UX design, IT, and stakeholders will all contribute to achieving goals. for pricing. Bounce rate.

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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

To drive growth , build a company that connects with customers beyond surface-level attributes like price or features. Use your findings to fine-tune customer personas and make data-driven UX decisions. Come up with several options and stress test each of them. Test your UVP using: A/B testing.

Growth 102