Differentiation Strategy (and the Sea of Sameness)
ConversionXL
JUNE 2, 2020
Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” I giggle every time I see a Twitter convo in which one freelancer recommends Optimizely to another freelancer to use on their blog for A/B testing. Profit margins are increasingly low.
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