Martech

MAY 24, 2024

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. B2C marketers are often A/B testing different strategies to optimize campaigns. Retail marketers are always looking to increase their revenue per customer.

B2C 104

B2C A/B testing Retail B2B 104

Salesforce

MARCH 7, 2024

If you’re a large fashion retailer with an upcoming sale on sneakers, you can send that announcement exclusively to the segment of your audience that has shown interest in athletic footwear. If it’s wintertime, a clothing retailer might segment their audience by sending promotions to customers in extra cold regions.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Salesforce

DECEMBER 11, 2023

Which brings us to email A/B testing , the strategy where you provide different email versions to your audience to help you figure out which variation performs better. One marketer reported how their A/B testing improved 10x using generative AI in email marketing. How can AI help with my email content?

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Sales Hacker

SEPTEMBER 24, 2022

More than half of buyers expect to get personalized discounts within a day of sharing their data with a retailer. Connect your marketing automation platform and customer relationship management (CRM) database to better track conversion metrics. Offer free samples, member-only discounts, and other incentives. Final thoughts.

Objectives and Key Results 120

Objectives and Key Results Cold Call Sales Follow-up 120

Salesforce

MARCH 15, 2024

Perform A/B testing for best results I make sure to use A/B testing and analytics to refine things like headlines, visuals, or calls-to-action based on real-time performance data. Remember, A/B testing is a way to compare multiple versions of a single variable to determine which of the variants is more effective.)

Lead generation 115

Lead generation A/B testing Promote Sales 115

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Unica serves enterprise and midsize companies in the banking, financial services, insurance, retail, healthcare, telco, and travel and hospitality markets.

E-commerce 121

E-commerce B2C Manufacturing CRM 121