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As a consultant for companies that are struggling to bring their different lines of business together on a shared path to success, I know sales enablement to be the perfect team to create and implement a strategic communications plan. Participants: marketing, product marketing, productmanagement, sales, HR and sales enablement.
In my experience as an agency consultant, most agencies experience at least a few client freakouts a year. After some eventproduction issues at my marketing association, I called and emailed people who complained on the post-event survey. To put things into perspective, client freakouts are a common problem at agencies.
Why would everybody hire you as a consultant or anything. So when you look at a justification letter on the website and things that we tell our accountmanagers as they’re calling their clients or we put this in videos, we focus on saying, “these are the things that you’re going to go home with.
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