Sales Hacker

JUNE 2, 2021

As a consultant for companies that are struggling to bring their different lines of business together on a shared path to success, I know sales enablement to be the perfect team to create and implement a strategic communications plan. Participants: marketing, product marketing, product management, sales, HR and sales enablement.

Sales 109

Sales Pipeline Cross-sell Sports 109

Hubspot

JULY 27, 2016

If thought leadership isn’t turning your local party planning company into the Steve Jobs of Event Production, what the heck is it? Thought leadership needs to be something else on a practical, day-to-day level, consonant with reasonable, achievable goals. So now the question doesn’t seem so dumb.

Real Estate 72

Real Estate Manufacturing Clients Event Production 72

Hubspot

JULY 6, 2016

In my experience as an agency consultant, most agencies experience at least a few client freakouts a year. After some event production issues at my marketing association, I called and emailed people who complained on the post-event survey. To put things into perspective, client freakouts are a common problem at agencies.

Clients 50

Clients Follow-up Cold Call Contact 50

Heinz Marketing

OCTOBER 29, 2018

Why would everybody hire you as a consultant or anything. Laura: I think another thing is the website. And I know that probably seems really basic and of course I’m going to do a website, Laura. But I think what people tend to forget is the website is a living, breathing item that you have to update and work on every single day.

Pipeline 64

Pipeline Networking Sales B2B 64