Data Governance: Salesforce Objects in a Lead-to-Cash Process
Sales Hacker
OCTOBER 10, 2019
The tendency in modern B2B SaaS orgs is to record most of the transactional data in the opportunity or account objects. Most are familiar with the concept of a quote and contract to finish a sale, and recording this data in Salesforce objects is vital for reporting metrics. How This Works for Account-Based Sales. Activities.
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