Sales Hacker

APRIL 21, 2022

We hired an incredible sales team – led by Dini Mehta – to help pursue this mission and it became a company focus. We changed our product, evolved our marketing programs, and transitioned the sales team. This was all in an effort to increase our average contract value (ACV). Dedicated Customer Account Manager.

Legal 87

Legal Cross-sell Contract Price 87

SaaStr

JANUARY 28, 2020

They’re just going to cut spending, especially if you are in kind of like media, or advertising, or short term marketing. Aaron : Well, the hunters are going to want to stay in sales, the farmers are going to be like, well, I might want to go back to account management/customer success.

Growth 85

Growth Promote Engineering Up-sell 85

The Lost Book of Sales

JULY 12, 2021

This is potentially a lose-lose situation threatening both the quality of the vendor’s work and the fabric of the relationship, and it requires careful account management including frequent contact at the executive level. The direct sales approach meets this expectation via a top-down approach to marketing, sales and delivery.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52