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Customer success gets passionate

Martech

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

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Selling to Enterprise: Be Ready Before Moving to Enterprise

Lead Fuze

SMB and mid-market businesses may be tempted to go straight into selling to enterprise. Those deals are large, with 3 year contracts and prestigious logos. One of the most important parts about being a successful SaaS company is understanding how to go-to market. Managing accounts after the sale is made.

Sell 52
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Product Enterprise Website: Be Ready Before Moving to Enterprise

Lead Fuze

SMB and mid-market businesses may be tempted to go straight into the Enterprise market. Those deals are large, with 3 year contracts and prestigious logos. One of the most important parts about being a successful SaaS company is understanding how to go-to market. Managing accounts after the sale is made.

Product 40
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The Ecstasy and Agony of Account-Based: Q&A with Eric Wittlake

Heinz Marketing

In other words, is there any evidence that account-based increases target account sales but decreases commercial business thereby giving a “zero sum” impact to the company’s overall sales and revenue? ERIC : It is important for companies to approach account based as a complimentary go-to-market strategy, not a replacement.

B2C 78
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PODCAST 62: Managing People and Incentivizing Sales Team w/ Kathleen Roberge

Sales Hacker

With Conga, you can simplify documents, automate contracts, and execute e-signatures so you can focus on accelerating sales cycles and closing business faster. Before we go, we want to thank our sponsors. With Conga you can simplify documents, automate contracts, and execute esignatures. This has been a great show.

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Ultimate Guide To Creating Your Ideal Customer Profile (ICP)

SalesHandy

Increasing Customer Lifetime Value (CLV): When you have a go-to-market strategy that is targeting the right customers, by default, your customer lifetime value (CLV) will experience a gradual increase. Designing your ICP framework is paramount to the success of your sales and marketing efforts. Wrapping Up.

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5 Ways to Drive Expansion and Increase NRR w. Mark Kosoglow

Sales Hacker

We’ll continue on our mission to provide real stories/strategies/insights from the best go-to-market operators on the planet, spanning sales, marketing, customer success, operations/enablement, product and hiring. Mark’s pro tip: “And why call them Growth AEs vs. Account Managers? Very simple.

GTM 52