Seamless Lead Handoffs Are Possible… If You Know Your Buyer’s Engagement Journey
SalesLoft
JULY 25, 2022
Think marketing to sales development representative (SDR), SDR to account executive (AE), AE to account manager (AM), or AM to customer success manager (CSM). . The bigger the purchase, the more buyers there are on both sides of the table, and the longer it will take to get a signed contract. .
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