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What Is Key Account Management?

The 5% Institute

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management?

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation?

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What is Revenue Enablement?

Highspot

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. The buyer’s journey doesn’t just start and stop with sales. Why Do You Need Revenue Enablement?

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The B2B case for retention marketing: 7 key tactics

Martech

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Year after year, survey after survey, leads were number one. Cross-selling : Offering customers related or complementary products.

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Thriving in Sales: Strategies for Ongoing Success

APACSMA

Cultivate Resourcefulness: Sales success requires resourcefulness in finding leads, generating interest, and closing deals. Learn how to sell effectively in a remote or virtual environment. Be able to generate leads, build relationships, and close deals over the phone. Thinking outside the box is crucial.

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How tech consolidation increases revenue in any economy

SalesLoft

Lead generation When it comes to leads, don’t get too greedy — focus on your existing leads first. Accommodates large buying committees and account-based selling. Has tools to help sellers make the right pitch, find the right content, and share the right message with every account.

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How to Use Predictive Sales Analytics to Drive Sales

Veloxy

Yet, how it can shape selling for your company can be revolutionary for you. When using predictive sales software like Veloxy, salespeople can drill down into the necessary dashboards and reports to see the upcoming buyer signal notifications and guided selling recommendations. Lead Scoring. Content Creation.