Account management Cross-sell Lead generation Tradeshows 
Sales Hacker
APRIL 21, 2022
SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. In the early days, most SaaS companies sell to other startups for a number of reasons. Someone (usually a VC) will point out that hitting your aggressive growth numbers will be easier if you sell to larger companies.
Sales Hacker
OCTOBER 21, 2019
My advisor said the idea was great but that it wouldn’t work unless I learned how to sell. However, my plans changed once I discovered the unique challenges of selling. I’d have to say it’s either SNAP Selling or More Sales Less Time. . SNAP Selling focuses on how to deal with today’s overwhelmed buyers. Alice Heiman.
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