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How to Defuse a Client Freakout

Hubspot

After some event production issues at my marketing association, I called and emailed people who complained on the post-event survey. As an agency account manager, I once got a call from a client who said his email account wasn’t working, and he needed our help fixing it. Don’t jump to assign blame.

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Sales Enablement as a Communications Center

Sales Hacker

The meeting began with the product marketing leader outlining how the messaging and positioning was changing. This was followed by the sales leader announcing how frustrated he was at not being asked for real world customer examples and pain points that could be used to drive the direction and components of this product release.

Sales 109
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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

I’ve been doing some of those around the country, getting some CMOs together to talk about Sales Pipeline, talk about how to create more predictable Sales Pipeline production. The given that you’re going to be able to do the seamless execution and have the amazing production and get Magic Johnson on the stage.