Nearly 30% of Instacart’s revenue is from advertising
Search Engine Land
MAY 19, 2023
And the company has updated its platform to attract more advertisers. In 2022, Google and Meta’s advertising market share dropped below 50%. The rise of retail media networks. The bigger picture. This trend is expected to continue in 2023, in part, due to the rise of emerging ad platforms like Instacart.
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