article thumbnail

Nearly 30% of Instacart’s revenue is from advertising

Search Engine Land

And the company has updated its platform to attract more advertisers. In 2022, Google and Meta’s advertising market share dropped below 50%. The rise of retail media networks. The bigger picture. This trend is expected to continue in 2023, in part, due to the rise of emerging ad platforms like Instacart.

Retail 100
article thumbnail

Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. The TikTok effect. Combined, Walmart Inc.

Retail 92
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Bing’s Market Share Up For Third Straight Month: Hitwise 2010: Hitwise showed Bing gaining share for the third straight month, and its 9.7%

article thumbnail

Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

Launch 71
article thumbnail

The Ultimate Guide to Advertising in 2018

Hubspot

2013 : Sites like Pinterest and Instagram join the social network scene. History teaches us that advertising is an ever-changing concept, just like shopping habits and how and where consumers spend their time. Marketers now have the flexibility to reach their target audiences on multiple fronts, in multiple ways, for multiple budgets.

Promote 53
article thumbnail

US Justice Department sues Google again, aims to dismantle its ad division

Search Engine Land

Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage. Google denies that it dominates the online advertising market and points to the market share of competitors like Facebook.