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Microsoft proposes AI ads in Bing

Search Engine Land

In an investor and press briefing held last week, Microsoft announced that each percentage of market share it captures in the search advertising market has the potential to generate an additional $2 billion in advertising revenue. The post Microsoft proposes AI ads in Bing appeared first on Search Engine Land.

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Nearly 30% of Instacart’s revenue is from advertising

Search Engine Land

And the company has updated its platform to attract more advertisers. In 2022, Google and Meta’s advertising market share dropped below 50%. Instacart remains a viable alternative for brands to promote products directly to consumers. The bigger picture. The rise of retail media networks.

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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. The TikTok effect.

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Sales Podcast: Selling to C-Level and Senior B2B Decision Makers

Closing Bigger

Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Lowering Cost of Production: Lowering costs equal better margins and bigger profits.

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Sales Podcast: Selling to C-Level and Senior B2B Decision Makers

Closing Bigger

Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share.

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This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Bing’s Market Share Up For Third Straight Month: Hitwise 2010: Hitwise showed Bing gaining share for the third straight month, and its 9.7%

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This day in search marketing history: January 20

Search Engine Land

Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks. Report: Google Leads U.S. Google Closes The Presses On Print Ads 2009: They discontinued this service because it was “not the right solution.”