article thumbnail

US Justice Department sues Google again, aims to dismantle its ad division

Search Engine Land

Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage. Google denies that it dominates the online advertising market and points to the market share of competitors like Facebook.

article thumbnail

Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing to increase their foothold. Marketers want more options, and TikTok is it. What’s going on.

Retail 92
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sales Podcast: Selling to C-Level and Senior B2B Decision Makers

Closing Bigger

Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Look at how many of problems you can solve or goals your products or services can achieve for your clients.

B2B 98
article thumbnail

Sales Podcast: Selling to C-Level and Senior B2B Decision Makers

Closing Bigger

Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share.

B2B 52
article thumbnail

This day in search marketing history: January 20

Search Engine Land

Google Voice Tests Number Porting: Turning Point For The Service? Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks. Google Closes The Presses On Print Ads 2009: They discontinued this service because it was “not the right solution.”

article thumbnail

Navigating the Evolution: The History of Marketing Uncovered

Lead Fuze

Market stalls were bustling centers where merchants would attract customers through persuasive communications, haggling, and displays that showcased their products. In this era, market share wasn’t determined by your website ranking on web search engines or how well you optimized keywords for search engine results.

Gaming 52
article thumbnail

This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google’s Mayer Envisions Future Of Location-Based Services At SXSW 2011: Mayer shared her vision for a future enabled by the search company’s technologies.