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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

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Clinch adds digital audio to dynamic creative campaigns

Martech

They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. GenAI audio production. “We We have a strategic partnership in place with a company that specializes in genAI voice production,” Clinch CEO Oz Etzioni told MarTech.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Acast, the top global podcast network, founded in Stockholm a decade ago, boasts 125,000 shows and 400 million monthly listeners. Media has a trust problem.

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