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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

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Clinch adds digital audio to dynamic creative campaigns

Martech

We have a strategic partnership in place with a company that specializes in genAI voice production,” Clinch CEO Oz Etzioni told MarTech. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. GenAI audio production. “We

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

“When we move beyond the top 100 podcasts, it becomes infinitely more challenging for these long tails of podcasts to be discovered and monetized,” said Pat LaCroix, EVP, strategic partnerships at Seekr. Media has a trust problem. We’re living in a time of content fragmentation, political polarization and misinformation.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work.

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