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How To Get Started With Email Segmentation

Salesforce

If it’s wintertime, a clothing retailer might segment their audience by sending promotions to customers in extra cold regions. Shoppers in Alaska during November are likely more interested in down coats than shoppers in Miami, right? I also monitor social media interactions and track email engagement metrics.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

The CIENCE business model is People-as-a-Service. When I’m buying products or services online for my own needs (B2C), I seldom ask questions to salespeople unless I can’t find the necessary information. They’re looking for your product and your service. They receive an inquiry for their prices. Half-digital (e.g.,

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Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins

Hubspot

39% of millennials clear their online search history to get better prices from online sellers. Continuous access to the internet allows 59% of shoppers to simultaneously search competitor’s product listings or even access barcode scanner apps to find the same product for the cheapest possible price online. Be transparent, be honest.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?

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Is Competition Based Pricing a Winning Strategy?

Salesforce

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Sales Selected 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter. Increase average deal size This doesn’t necessarily mean increasing the price of your products or services. Back to top ) Get the latest articles in your inbox.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Getting to their heart of their challenges allows you to recommend the right products or services to help. Financial pain points include the costs associated with a product or service and the expected ROI. Finest: Ask them about the best experiences they’ve had with a product or service they’re currently using.