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Nearly all B2B marketers use email to distribute content ( 93% to be exact ). With shelter-in-place, there are now fewer Go To Market channels and smaller budgets (influencer marketing may never rebound either), so email and phone channels will be more critical to sustaining business and angling for growth through the next couple of years.
Even Rand Fishkin , content marketing connoisseur, admits “ not just any old content is going to help us rank in competitive SERPs. ”. Get X-amount of prospects, contact them Y-amount of times, qualify and set Z-amount of qualified appointments. Go All the Way vs. Stopping Short. Marketing is fun.
Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. The world of tech sales must become a more diverse place.
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