Remove Angle Remove E-commerce Remove User Experience Remove X-functional
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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

” “ We explained CRO as a way of doing e-commerce business, not as a fancy »buzzword«. Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations.

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Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

Of course, we’re seeing many of the trends that have been in existence being accelerated by 5, 10 plus years whether it’s telemedicine, e-commerce, mental health, food delivery, we’re very well aware of these COVID fuel tailwinds which are changing industries literally in weeks as opposed to decades.

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Perhaps because they require effort (to X). The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. Angle (motivation you provide – both conscious and non-conscious). E numerated (quantified, scored, ranked, calculated, “logos”).