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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. A replacement part is a high-margin purchase that also has a huge support angle. The result?

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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

I studied electrical engineering. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. And they haven’t launched a product yet. It takes on more significance.

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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

When he explains what he’s doing at the end, it makes a tremendous amount of sense, and you can see that it’s actually strategic. He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. In those days, MPEG-2 was launched out of satellite earth stations. We’ve got two.