Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]
Hubspot
JANUARY 8, 2025
No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Know your prospects intrinsic motivation. Keenan advises that every salesperson should know their prospects intrinsic motivation(s). It highlights the gap.
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