Hubspot

AUGUST 10, 2016

Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. Yet, a day will eventually come when you've exhausted your niche. 5 Smart Reasons to Create Content Outside Your Niche. You must own and dominate it.

Niche 73

Niche Angle Pitch Follow-up 73

ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion. Define your angle.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

JULY 18, 2019

Receiving a pitch that is too self promotional without a real story. Delve into an existing data set, run a survey (like we did in this article), or analyze trends in order to speak out about a common issue within your niche. Self-promotional without a real story. Generic angle to a common story. Image Source.

Pitch 74

Pitch Niche Angle Cold Call 74

Hubspot

OCTOBER 18, 2013

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Launch 76

Launch Angle Pitch Start-ups 76

Heinz Marketing

AUGUST 26, 2019

Matt Heinz: Probably not that far away from our guest today who’s in New York, where I’m sure it is just, it’s not hot. It’s New York in August, which I’m sure is just pleasant as all get out. Not the New York I’ve visited in August, but maybe this year. Just be yourself.

Pipeline 11

Pipeline Sales Start-ups Up-sell 11