Remove Angle Remove Niche Remove Sports Remove Up-sell
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How to optimize for entities

Search Engine Land

Nike sells shoes. Their website exists to sell running shoes. How do you figure out the primary entity associated with selling running shoes? Running Shoes Running shoes Exercise Sneakers Sports Tennis shoes Athletics Athleisure So what types of intent exist for Nike? Pages don’t exist in a vacuum. Why does it exist?

Sports 102
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

You can use this to your advantage to sell more products. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. billion views.

Customers 102
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How to Write the Most Boring Content of All Time

Hubspot

Your authority doesn't come from sounding like a legal brief threw up on you; it comes from giving sound advice. Take Moosejaw, for example -- their copy is just plain hilarious, but then again, they sell outdoor sporting apparel. That means a few things: Always include images in content to draw the eye and break up text.

Angle 71
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Sales Pipeline Radio, Episode 174: Q&A with Dan Englander @DansPalace

Heinz Marketing

So my deal with my wife is that we will live up here, my business is up here, we’re raising kids up here. We are coming up on the college football season. There’s a lot more disruption in the form of smaller shops springing up all the time, and then a lot wider use of skillsets that brands can draw from.