Search Engine Land

FEBRUARY 19, 2024

3-step strategic SEO process To develop an effective SEO strategy, we need three distinct steps: Step 1: SEO research – Keywords, competitors, currently ranking content. This is the first step to understanding your situation and the environment to inform your strategic choices. Step 1 is SEO research. Clarify your SEO goals and KPIs.

Strategize 116

Strategize Niche Angle UX 116

Salesforce

JULY 14, 2022

My church was looking to make some strategic decisions about where they would focus their energy in the coming years. And now, with the Salesforce UX Designer and Strategy Designer credentials, those interested in pursuing a design career in the Salesforce ecosystem can take their career path even further.

UX 98

UX Hospitality Consult Teamwork 98

Hubspot

DECEMBER 22, 2020

Specific keyword angles. Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. Here are some things you can test: Headlines, title tags, and description copy. Image packs.

Gambling 101

Gambling CTR Education Campaign 101