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Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin

Heinz Marketing

Scott’s high-tech career started at the nonprofit San Diego Regional Technology Alliance (SDRTA), providing technology equipment and training to underprivileged communities throughout the region. When I say channel partners, I mean, referral partners, resellers, MSPs, a ton of technology companies out there.

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Sales Pipeline Radio, Episode 240: Q & Brian Trautschold @BTrautschold

Heinz Marketing

The type of technologies and tools that they expect are different. So we have the ability to automatically pull this data from the CRM, dynamically populate it into the coaching session so when you and I, on Zoom or Teams or whatever, weekly one-on-one, which is scheduled by Ambition, we show up it’s all there. As a Pac-12 fan.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Take a look at CRM data to see the problems and pain points your customers share. CRM software with AI-powered insights can help here; it can surface insights based on past customers and public data to deliver recommendations for high-value accounts worth going after. You can also organize contacts and track outreach using your CRM.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

When the customer is ready to upgrade: If technology or best practices have changed since the original purchase, you may need to renegotiate pricing and scope. Technology solutions, such as Einstein Conversation Insights , can provide valuable feedback and insights based on customer interactions.