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This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.
A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. It even makes it possible to introduce product teams into the mix.”
Any disruption to an assemblyline or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. They typically use multiple systems to locate a product.
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