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Whether it’s territory planning, account planning, deal planning or sales call planning, YOU create the strategies and the plan. I am a firm believer in following a documented sales process, but at the same time realizing it’s not a prescribed robotic assemblyline type of process that works the same way every time.
Even concepts of insight based selling are repackaging of consultative, solution, customer focused selling programs of the 60s, 70s, 90s. Rather than making an enterprise sale, we are making individual or departmental sales. Also, these are the easiest applications of AI/ML technologies.
Pundits, consultant, vendors of Sales/Marketing automation tools will offer endless insight and advice on how to beat your goals, how to be successful, how to have a fast start for the New Year. December is always ripe for prognostication and advice for success in the New Year. But everything we do is targeted to exactly the opposite.
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