The Beginner's Guide to Competitive Benchmarking
Hubspot
OCTOBER 18, 2021
Have you ever played a game of Monopoly and kept tabs on the other players? But the value of observing the competition isn't specific to board games — actual companies can benefit from it as well. By the 1970s, Xerox continued to thrive with strong patents, little competition, and a growing market. United Airlines.
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