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The 7 habits of highly effective people is a blueprint for the Positionless Marketer by Optimove

Martech

They blow up the traditional marketing assembly line, where roles are rigidly defined. Instead of asking an analyst for this data, they self-start to use AI-driven analytics to find the answers on their own. Start every initiative with a clear objective. Marketing is no different. Its the outcome that matters.

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Buying Is About People, Why Isn’t Selling?

Partners in Excellence

We map the buying process, ending up with something that resembles Gartner’s famous “spaghetti” charts. They argue, change direction, start/stop. Specialization prevails as customers are moved from sales specialist to sales specialist, passing along the optimized sales assembly line.

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We’re Long Past Our “Use By Date”

Partners in Excellence

And finding one thing that had expired would cause her to immediately start searching our cabinets, banishing anything that was past it’s used by date. It’s tantamount to my brushing the dust off that use by 12/2004 can and polishing it up. ” We need to start fresh, to rethink what and how we do things.

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What Is a Deal Desk?

Salesforce

A Deal Desk is essentially an assembly line for sales, replacing the need for one person to switch between various types of tasks with a streamlined, repeatable process. Deal Desk teams are particularly effective for companies with complex, high-volume sales processing. Sign up now Thanks, you’re subscribed!

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