The Beginner's Guide to Competitive Benchmarking
Hubspot
OCTOBER 18, 2021
By the 1970s, Xerox continued to thrive with strong patents, little competition, and a growing market. Yet, in the early 1980s, a new batch of competitors like Canon and Kodak entered the market, causing Xerox’s market share to plummet. Seven times as many manufacturing defects in finished products. United Airlines.
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