Remove B2B Remove Cross-sell Remove Go To Market Remove Teamwork
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Why we care about marketing management

Martech

Product management : This aims to develop or bring a new product to the market. This is closely related to “go-to-market” strategies. Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers. Agile marketing management team development.

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SaaStr Podcast #345 with PagerDuty CMO Julie Herendeen

SaaStr

And one thing I really loved about working on B2C software is that marketing could really measure what they were doing and measure the customer journey. And with the move to SaaS models, building and selling B2B software is probably more similar to B2C than it is to traditional enterprise software marketing.

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Executive Interview with John Steinert, CMO, of @TechTarget

SBI

Q: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY. In B2B, even though its all about business, decision making will never only be rational – it always has emotional components. Emotions have a huge effect on the first buy when perceived risk is at its highest, even more so if adoption is going to require significant change.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Early in my AE career, the company I worked for was acquired and we were all told we had to go to another state for an entire month of training.

Sales 130
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Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

Portag3 Ventures Partner Chris O’Neill discusses leadership and teamwork lessons he’s picked up in his career through a hobby and a metaphor of sailing. So if you haven’t experimented with an ROI calculator in your go-to-market motion, I’d highly encourage it. So that’s one example of many.

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Planning Assumptions for Marketing and Sales in 2020

InsightSquared

From the growth of the revenue operations model to the introduction of new technology solutions that enhance business leader’s abilities to make better decisions, changes are happening daily in the B2B world, and more are sure to come in 2020. Team alignment. AI Influences. They are sales’ private navigator throughout the customer lifecycle.