Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 120

B2B Cross-sell Pharmaceutical Account management 120

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

B2B 106

B2B GTM Cross-sell High impact 106

PandaDoc

AUGUST 9, 2023

Your LinkedIn profile is where you sell yourself to other professionals and prospects. It’s another channel to sell your message to prospects. You also list hard skills like “Account Management” or “B2B Software Sales” in your header. See also What are sales channels? This is a massive oversight.

Networking 83

Networking Legal Cross-sell Teamwork 83

Highspot

NOVEMBER 9, 2023

Integration with CRM Systems The integration of digital sales rooms with sales tools like Customer Relationship Management (CRM) systems ensures that all interactions with prospects and customers are tracked, providing a 360-degree view of customer relationships. Collaboration Tools Collaboration is essential in complex B2B sales.

Objectives and Key Results 59

Objectives and Key Results Objection handling Teamwork Sales 59

ConversionXL

NOVEMBER 29, 2018

Will you still need sales support for some enterprise accounts? Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard. The penny gap is the transition point from unpaid to paid customer, and both freemium and free-trial options must convince users to cross it. Cross-sells.

Customers 119

Customers Cross-sell Referrals Networking 119

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. What is one a-ha moment you’ve had in your sales career? Anita Nielsen is a best-selling author and sales performance coach.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

AUGUST 21, 2023

This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Distribution: Through what mediums will you sell the product or service? According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. What is a Go-to-Market Strategy?

Go To Market 69

Go To Market Process GTM Launch 69