Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?
ConversionXL
NOVEMBER 29, 2018
Will you still need sales support for some enterprise accounts? Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard. The penny gap is the transition point from unpaid to paid customer, and both freemium and free-trial options must convince users to cross it. Cross-sells.
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