Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Cross-selling : Offering customers related or complementary products.

B2B 121

B2B Cross-sell Pharmaceutical Account management 121

ConversionXL

NOVEMBER 29, 2018

Will you still need sales support for some enterprise accounts? Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard. The penny gap is the transition point from unpaid to paid customer, and both freemium and free-trial options must convince users to cross it. Cross-sells.

Customers 119

Customers Cross-sell Referrals Networking 119

PandaDoc

MARCH 7, 2023

How can a business benefit from a good sales process flowchart? A sales process flowchart is an easy way to add structure to your workflow. This visual aid gives every member of your sales team a big-picture view of the entire selling process. You can still always opt for simplicity, though.

Process 52

Process Objectives and Key Results Pitch Legal 52

Sales Hacker

OCTOBER 7, 2021

After spending a couple of years in a sales role, that knowledge will assist you throughout your life in business and elsewhere. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Anita Nielsen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

AUGUST 21, 2023

Distribution: Through what mediums will you sell the product or service? There are generally four go-to-market sales strategies — each one catering to a different product and business model. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon.

Go To Market 69

Go To Market Process GTM Launch 69