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Remove B2C Remove Electricity Remove Go To Market Remove Niche
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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

SEPTEMBER 15, 2023

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. As early as 2013-14, Freshworks closed Burger King, 3M, Schneider Electric, Pearson, and Sony, and they all came inbound. Cast your net wide. Why is this important?

Gambling 92
Gambling Electricity Launch B2C 92
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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

FEBRUARY 15, 2017

5) CIM Marketing Excellence Awards. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. Naturally, we love the fact that there’s not only a Content Marketing Institute, but that the same organization also has its own Content Marketing Awards.

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Campaign B2B B2C Promote 72
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