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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Hitting ‘go’ on your launch is just the beginning. Use multichannel promotion.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. 5) CIM Marketing Excellence Awards. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. 12) Effie Awards.