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Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts. No more code required.
A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation. Lead nurturing can include personalized email campaigns, sharing targeted content, engaging with prospects on social media, and retargeted ads.
If your ideal prospects are marketing leaders in mid-sized technology companies located in California, then your demographic elements should include title, company size, industry, and state. Your content and campaign strategies change. Demographic Scoring. This is where your ideal customer profile definition comes in to play.
Paul: So everybody’s not just headed back to the beach like they did last weekend here in Southern California. And it could be, is this an MQL versus an SQL versus a PQL versus an AQL? By the way, the same thing with what channel it came from, perhaps the campaign source, the timing of the age, et cetera, et cetera.
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