Search Engine Land

JANUARY 30, 2024

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

CTR 112

CTR Real Estate Click Through Rate Launch 112

ConversionXL

FEBRUARY 26, 2014

This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. But first thing’s first…. image source.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

MARCH 20, 2018

Since there is no better way to predict user behavior than just asking users what they prefer, I decided to launch a survey on SurveyMonkey’s Audience tool, which collects data from a pool of millions of respondents across the United States, Australia, and the U.K. The majority of respondents correctly chose Canada.

Retail 99

Retail CTR Represent Engineering 99

ConversionXL

FEBRUARY 11, 2016

Gone are the days of advertising to everyone in San Francisco, California. Measuring results as close to the money as possible is key. You don’t want to optimize for CTR or conversion rate. Now, there are three different match types for search: Exact Match: The exact term or very close. Phrase trails behind.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Hubspot

JANUARY 21, 2013

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Here you will be able to see a graph mapping your clicks, spend, CTR, and more over set periods of time. Look at the CTR of each ad.

Campaign 77

Campaign CTR Non-Profits CRM 77

Hubspot

JANUARY 14, 2015

Since there is no better way to predict user behavior than just asking users what they prefer, I decided to launch a survey on SurveyMonkey’s Audience tool, which collects data from a pool of millions of respondents across the United States, Australia, and the U.K. The majority of respondents correctly chose Canada.

Retail 74

Retail CTR Represent Launch 74