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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

CTR 112
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

Ask your sales team: How do different product categories do throughout the year? Write out holidays or months of the year and have people shout out the first product or service related to your business for that time. The Products Campaign isn’t running on Saturday and Sunday, and Services is only on during the weekend.

Territory 111
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International SEO: How to Optimize Your Website for Other Countries

Hubspot

Since there is no better way to predict user behavior than just asking users what they prefer, I decided to launch a survey on SurveyMonkey’s Audience tool, which collects data from a pool of millions of respondents across the United States, Australia, and the U.K. How People See Your Domain. Revenue Impact of ccTLD. In the U.S.

Retail 99
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Gone are the days of advertising to everyone in San Francisco, California. Display is a completely different audience as they might not have any recognition of the brand or even be actively looking for your product or service. Will likely need only the essential product / service information. Needs a frictionless experience.

CTR 90
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International SEO 101: Which Domain Structure Should You Use?

Hubspot

Since there is no better way to predict user behavior than just asking users what they prefer, I decided to launch a survey on SurveyMonkey’s Audience tool, which collects data from a pool of millions of respondents across the United States, Australia, and the U.K. What Do Users Think? The majority of respondents correctly chose Canada.

Retail 74
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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

More and more marketers are turning to LinkedIn to promote their products, services, and content. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. For all PPC ads, the CTR will be a very small number.

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It’s Time to Put SMS Out of Its Misery

Hubspot

But have you tried shooting a quick text from California to your friend in Germany lately? “If If you launch on FB Messenger in the same four countries, it’s one launch and of course 1 cost structure (free) and the build is to a single API. Now that sounds like a great way to spend a week leading up to an exciting new launch.